Digital Marketing
 Source - BW Businessworld

Glad to see, you are here to know about the term Digital Marketing. Digital Marketing is nothing but a way of marketing any products or services through digital channels such as websites, search engine, social media, email and mobile applications. In addition, it is a process that helps an individual or a company to advertise their product or brand with the help of the internet and online-based digital technologies. It's a way to connect with the customer online.

Relax, it was just a definition. I am gonna share with you some really important and very interesting facts about this segment. So stay tuned.

Why Digital Marketing?

Now, we all know that marketing is a way by which a company or an individual can show or promote their products or services. No matter how good things you make, they will never sell if you don't market them properly.
There are two types of marketing - online and offline.

Online marketing over offline

Offline marketing strategies utilize offline media channels for example television, billboard ads, banner flex, glow sign, pamphlets, radio to create awareness of a company's products and services, whereas online marketing utilizes different digital channels to promote the products and services.
The problem with offline marketing is that we don't get the information about how many people get the advertisement and whether it goes to the correct audience. But here in online marketing, you have the flexibility to go through the insights of ad campaigns with the help of analytics tools and you can also measure the success and ROI of your campaigns comparing with promotional content such as banner flex or billboard ad.
           So the thing is marketing is important and more importantly marketing in the right place and at the right time. Today, that means you need to meet them(audience) where they are already spending time: on the internet. The number of people who go online every day is still increasing. 53.6% of the world has internet access in 2019 which is about 7.75 billion people, according to Wikipedia and the average daily social media usage of internet users worldwide amounted to 144 minutes per day, according to Statista.
           In fact, Digital Marketing is playing a vital role in businesses and for their brand awareness, because every business seems to have their digital presence in websites or if they don't have a website they must have a social media presence and simultaneously you can apply various tactics and tools that will fruitful to your business comparing to offline marketing.

Digital Marketing Strategies

Here are the topmost Digital Marketing tactics that will help you to grow your business digitally.

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing (SMM)
4. Pay-per-click (PPC)
5. Affiliate Marketing
6. Native Marketing
7. Email Marketing
8. Marketing Automation
9. Online PR
10. Sponsored Content

A Career in Digital Marketing

I know the very first question that is arriving in your mind - will it be a good decision to choose Digital marketing as a career? Frankly saying I too had that question in my mind. I did a lot of researches before choosing it as a career. Some points that helped me to make up my mind,

  • The world is going digital day by day, every business whether it is big or small has its online presence.
  • It is an evolving field because technology is developing day by day and to develop your everlasting career in this field you have to update digitally every day.
  • According to this research, the digital economy is growing 10 times faster compared to the traditional economy.
  • In India, Digital Marketing is the only industry that is booming with more than a 30% rate and will produce more than 20lakh jobs in India by 2020 according to medium.
  • According to this research, the number of mobile internet users by 2021 in India is estimated to reach 829 million.
  • Customers of the new generation check their smart devices every 9.6 minutes.
  • 2021, a projected 73% of all e-commerce sales will come from mobile phone

Jobs in Digital Marketing :

It provides you with various kinds of career options.

i. Digital Marketing Strategist
ii. Digital Marketing Executive
iii. Content Writer
iv. Web Content Manager
v. SEO Analyst
vi. Social Media Specialist
vii. Online Leads Management
viii. Google AdWords Specialist
ix. Email Marketing Specialist
x. E-commerce Specialist

How do I start?

Despite having various degrees if you are skilful in this field no one can stop you to become a successful Digital Marketer. A Digital Marketing certificate will help you to smoothen your way to achieve your goal. Start with some free online courses, go through some blogs, e-book to gather knowledge and then go for paid courses. Without a doubt, it's a fact that Digital Marketing demands practical experience over theoretical. So start as soon as possible and experience the magical journey in Digital Marketing.


So that's it, I hope this whole information will help you to understand what Digital Marketing really is and if there is any query let me know in the comment section.